Commercial Excellence helps companies identify and solve business issues in order to gain competitive advantage and achieve growth.

The global recession created a climate of cost cutting which was unsustainable. Rethinking was essential. Reassessing markets, channels, strategies, and structures and people. Growth in this trading environment requires focus on new markets and new ways of doing business. The work we carry out with companies makes a real difference to their business and most importantly, their bottom line.

Examples of projects:

• Major restructure of sales organisation for major consumer goods company. This involved a comprehensive review of the existing sales organisation, headcount reduction, new organisation structure, new ways of working, capability development and deployment of a best in class CRM system.
• Category vision and strategy project with multinational drinks company which identified growth opportunities of €20 – €80 million a
• Assisted clients in various internal assessment and executive development processes.
• Route to market and capability project with multinational confectionary company.
• “Dark market” tobacco project with global tobacco organisation
• Identification of new export markets for companies